Digital Marketing

A successful brand packaging is a perfect balance of an organization’s name, logo, values, story, and much more. The most important aspect is the intangible feeling of satisfaction a consumer gets when interacting with a brand. That indescribable experience is what powerhouse brands seek to attain to soar ahead of their competition. Our expertise as a branding company in Chennai lies in helping you find and build that edge and make your brand into a household name!

What is digital marketing?

Any kind of advertising that promotes a brand, product, or service through a digital channel such as a website, social media, blog posts, emails, etc. falls under the category of digital marketing. With the internet playing an increasingly important role in purchase decisions, the need and scope for efficient digital marketing are growing every day. Customers now use the internet to do their research and make an informed decision, even if they finally purchase the product from a physical store. As a branding agency in Chennai, we help you stay ahead of your competitors by reaching out to customers, irrespective of where they are buying journey.

Why is it important?

One of the fundamentals of successful marketing and advertising is – be where your target audience is. Today, the target audience of every business, irrespective of the product or service they are promoting, is online. Consumers are hooked on to the internet 24*7 thanks to mobile devices like phones and tablets. These gadgets are the first thing they look at as soon as they wake up and the last thing they see for 95% of adults. The services we offer, being a branding and design agency in Chennai, helps you reach out to consumers across the spectrum, and engage with them.

Types of digital marketing

Digital media is a flexible platform that gives advertisers a wide variety of tools to use to their benefit. Some of the more common digital marketing techniques and channels include –

1. SEO advertising: Search engine optimization (SEO) is the process of customizing your website such that it always ranks high in search engine results. This drives traffic to a website and generates leads. Search engines constantly improve the algorithms they use to improve the results they generate during searches. As a branding company in Chennai, we know the importance of staying updated with the latest trends and practices to ensure your marketing strategies deliver results.
2. Online advertising: This is a blanket term used to describe many different types of advertising. The most common of these are pay per click (PPC) ads where the advertiser pays the publisher for every click that drives traffic to their website. Native advertising is also gaining popularity with brands placing paid content alongside non-paid ones on blogs or news websites. Social media marketing is another tool of choice for advertisers today.
3. Email marketing: As the name suggests, it is the process of sending marketing content to an entire contact list and studying how the recipients interact with the email in terms of opening it, checking out the contents, and making purchase decisions based on the content. As a branding agency in Chennai, we help you frame the content for email campaigns to ensure higher engagement.
4. Social media marketing: Unlike paid ads, social media marketing refers to an organic promotional approach where businesses and brands share content on their social media pages and engage with consumers in an interactive manner. This can be done by hosting polls, sharing live videos, holding Q&A sessions, etc. As brand consultants in Chennai, we have a fair idea of the kind of content that can draw in viewers and help you shape your marketing campaign accordingly.
5. Content marketing: This has emerged as an effective promotional method given that consumers today prefer to make educated and informed purchase decisions. Content marketing, commonly done via blog posts, infographics, videos, webinars, ebooks, etc aims to inspire rather than brazenly promote a particular product or service.
6. Chatbots: The latest addition to the array of promotional tools at an advertiser's disposal, chatbots have earned a place for themselves in a short time. They are available 24*7 to interact with consumers on a businesses’ webpage or social media handle and can be programmed to handle most issues in real-time. Although this is a new concept among brand consultants in Chennai, we are confident in our ability to identify the best chatbots for your needs and program it to meet your requirements.

Benefits of digital marketing

Digital marketing gives businesses of all sizes affordable access to the mass market and levels the playing field. Its biggest advantage is being able to reach a targeted audience in a personalized, cost-effective, and measurable way. In our opinion as a branding company in Chennai, these are some of the ways digital marketing can help your business –

1. Cost-effective: By replacing costly advertising media like TV, newspapers, and radio, it helps you save a substantial amount of money.
2. Better reach: With the bulk of the population, irrespective of demographics, spending their time online, the digital market helps businesses successfully reach out to their respective target audiences.
3. Real-time feedback: Web analytics and other online metric tools make it easier for advertisers to determine the efficiency of their campaign. They can check the number of visitors to their website, how many people clicked on their ads, the location and age group of such viewers, etc. and customize their campaign further. Being brand consultants in Chennai, we can help you streamline your campaign along these lines.
4. Access to the global market: The internet is an open platform and digital marketing lets you reach out to consumers irrespective of geographical location depending on the target group you have identified for your product or service.
5. Personalisation: Digital marketing allows advertisers to gather data about their consumers in real-time. This in turn gives brands the opportunity to personalize advertorial content to resonate better with the largest demographic group. For example, if a fitness company finds more ad viewers in the 40+ age group as opposed to their initial target group of youth in their 20s, they can tweak their subsequent ads and content to meet the new demand. As a branding company in Chennai, we constantly evaluate ad statistics using advanced metric tools and make the necessary adjustments to content to ensure our clients’ campaigns are successful.
6. Higher conversion rates: Thanks to digital marketing, consumers can just click on an ad for a product they like and purchase without even having to take their eyes off the screen. On the other hand, businesses can reach out to customers at any time through an email or a chat message without the risk of being a nuisance.

Why choose us?

With our experience as a branding agency in Chennai, we offer you the peace of mind and ample time necessary to focus on other important aspects of running your business while we take care of all your digital marketing needs. So if you have a brand, business, product, or service that needs to be made popular among people, reach out to us. We will work with you to come up with a digital marketing strategy that will give you long term results!